Engagement Tools
August 8, 2011
© 2011, Mozilla
Contributor Funnels from 50,000 ft.
What are the consequences?
A fractured on-ramp
Community Link-throughs to Contact Info
MDN - Dev Derby 2
Support 6
L10n 3
QA 4
Coding 4
Add-ons 4
Marketing 3
UX/Test Pilot 2
Visual Design 4
Drumbeat 5
Technical Documentation (MDN) 3

On average, it took 3.63 link-throughs before getting to contact information for any sub-community.

What are the consequences?
A fractured on-ramp
Community Task to Perform Link-throughs to Perform a Task
MDN - Dev Derby Submit a Demo 6
Support Answer a support thread 8
L10n Offer a translation NA
QA File a bug in Bugzilla 6
Coding Submit a patch to Firefox 9
Add-ons Submit an Add-on 5
Marketing Attend an Event NA
UX/Test Pilot Participate in a study 3
Visual Design Submit a design to the gallery 6
Drumbeat Help a project perform any needed task NA
Technical Documentation (MDN) Edit a page 7

On average, it took 6 link-throughs before performing a task for Mozilla.

So, what's happening?


In relation to new contributors...

  • Potential contributors have a difficult time getting involved.

  • There's too much drop off after first contact.



    • In relation to current contributors...

  • We don't know who's currently in our community.

  • It is nearly impossible to determine what a person has contributed or currently is contributing for the Mozilla project.

    • THE SKYZ ARE F4LLINN11!!212!


    Nah, its manageable.


    So, how do we fix this?


  • Lessen the number of link-throughs to find a task to perform in Mozilla to 3 or less.

  • Offer a clear and organized on-ramp to get involved in the Mozilla Community.

  • Experiment!

    • What will this look like?
    An organized on-ramp and platform towards Mozillian involvement.
    Coming Soon!




    http://aakash.doesthings.com/wp-content/uploads/2011/08/input_tying_in.png
    Coming Soon!


    Have a question?





    Contact me at adesai@mozilla.com